More than a coffee company.
Great coffee is just the beginning. Here's the story behind why we really started Elo.
What We Believe
We believe you should never have to wonder what's in your coffee.
We believe you shouldn't have to choose between great coffee and a brand worth supporting.
We believe generosity should be built into the bottom line, not added on top of it.
We believe God can use something as simple as a cup of coffee to change lives.
Built on something bigger than a business plan
Long before Elo Coffee Co. existed, the dream did. Early in our marriage, we felt a deep conviction that one day we would use a business to make a real difference in the world. A prophetic word had been spoken over Andrew as a young man that he would own a business one day, and it stayed with him through years of building a career and raising our family. We were faithful in the season we were in, trusting that the Lord would make it clear to us when the time was right.
The clarity came after a trip to Thailand that became the catalyst for what eventually became Elo. Seeing the depth of need in communities around the world stirred something we couldn't shake, and a growing sense that now might be the time to go all in. We came home and started exploring what that could look like. One business idea felt close, but something was always missing. Then in early 2026, Andrew woke up from a dream knowing: the name was Elo, and it wasn't for the idea we had been working on. It was for a coffee company. (More on the name below.)
And so we said yes, even though it was scary. Andrew walked away from the stability of a career he had spent over a decade building. There were hard conversations, big decisions, and more than a few moments of sitting with the weight of the unknown.
We are so humbled to be here. We're building this business on a calling, staying faithful to what's in front of us, and trusting God with everything we can't yet see.
We believe we are blessed to be a blessing.
Elo is short for Elohim (the Hebrew name for God the Creator), meaning powerful and mighty. It is the very first name of God used in the Bible, appearing in Genesis 1:1: In the beginning, God created the heavens and the earth. When Andrew woke up from that dream in early 2026 knowing the name, he didn't have to look far to understand why. From the very beginning, this business has been God's.
The Hebrew lettering of Elohim became the foundation of the Elo brand. During the design process, each letter was reimagined as an abstract brushstroke, then woven together into the flowing pattern you see on our packaging today. It's not just a design detail. It's a declaration of where this all comes from.
The meaning behind the name.
Our Give-back Partners
See the difference your cup makes.
From the very beginning, the give-back model wasn't a feature we added to make Elo more marketable, it was the reason we started. Every sale, every bag, every cup - 10% goes directly to organizations doing work we believe in deeply, in communities that need it most. We didn't want to write a check once a year and call it generosity. We wanted to build a company where generosity is the operating system.
These are the partners we've chosen to stand behind, and the real difference your purchase makes in their work.
MN Adult & Teen Challenge
MN Adult & Teen Challenge walks alongside individuals struggling with addiction, offering life-transforming programs that address the whole person: mind, body, and spirit. Their approach goes beyond recovery, helping people rebuild their lives, restore relationships, and find lasting freedom. What starts as a battle with addiction becomes a life transformed.
Here's what you're part of:
Every bag of Elo helps support life-changing addiction recovery for men and women seeking lasting freedom.
Learn More
Convoy of Hope
Convoy of Hope exists to bring food, relief, and hope to communities devastated by poverty and disaster around the world. Through large-scale outreach events, hunger relief programs, and disaster response, they meet people at their point of greatest need with dignity and without strings attached. When crisis hits, Convoy of Hope shows up.
Here's what you're part of:
Every bag of Elo provides one day of seed capital for a woman in another country to start her own business.
Learn More
30 for Freedom
30 for Freedom is on the front lines of the fight against human trafficking, working to rescue the exploited and restore the lives of survivors. Through advocacy, prevention education, and survivor care, they address trafficking at every stage from prevention to healing.
Here's what you're part of:
Every 400 bags of Elo funds one rescue and restoration journey for a survivor coming out of sex trafficking.
Learn More
Venture
Venture reaches into the world's most unsafe, unreached, and unresourced communities with practical relief and Gospel hope. From war refugees to marginalized women to victims of human trafficking, they go where others won't, bringing food, care, and restoration to those who have been forgotten by the rest of the world.
Here's what you're part of:
Every bag of Elo provides 10 meals to refugees through Venture's feeding program.
Learn MoreDon't just take our word for it
"As soon as we heard the mission behind Elo, it seemed like a no-brainer to make the switch for our household coffee. Then we got the chance to give it a try and we are locked in! The flavor is just right and we love sipping our coffee knowing we get to contribute to positive change in this broken world."
- Krista P.
"WOWWWW! Elo fan for life here! Delicious, smooth coffee that truly tastes exceptional. The mission of Elo coffee is what makes it stand out and isn’t just another bag of coffee. Not only that…how beautiful are the bags and people behind the brand!!"
- Ria T.
"The coffee is far superior in taste and quality to other brands, and Elo's mission is incredible. You're buying the best coffee around while helping support and free vulnerable people around the world. It's clear that so much passion has gone into every step of the process. I'm so grateful a company like Elo exists."
- Elissa J.
Ready to link arms with us?
We couldn't do this without people like you. Every bag you buy is a partnership. In great coffee, in giving back, and in something we believe is only just getting started.